The connected future of mobility
On Februari 14th Maurits Lopes Cardozo participated at the MaaS Summit -Mobility as a Service- at the Connekt & Dutch Cycling Embassy headquarters in Delft. Kaj Pyyhtiä, Chief Customer Experience Officer of MaaS Global revealed the philosophy of the Finnish startup Whim and the announcement that the first MaaS will start operation this year in the Netherlands -Amsterdam-. Bikeminded contributed to de discussion about the role of the bicycle in MaaS as a reaction to the presentations of Vialis (Willem Hartman) en Swapfiets (Steven Uitentuis). The bicycle will play a key role in MaaS systems in the Netherlands. The challenge is how to integrate the bicycle in the connected system of mobility providers. I predict we will need more share bikes in the Netherlands in the near future to answer to the big demand for bicycles by MaaS operators and users. Interesting developments!